Ninja Tune/ Counter Records/ Big Dada seeks Senior Product Manager, to be based in our LA office.
Full Time position with benefits, salary commensurate with experience.
Requirements:
– Minimum four years full-time product management experience at an established record label or equivalent label services provider.
Responsibilities:
– Product managing album and single campaigns for Ninja Tune, Counter Records, Big Dada and other Ninja Tune imprints and sister labels, helping our artists maximize their potential by introducing sales strategies across physical, digital and streaming.
– Helping to generate and implement exciting, effective marketing campaigns around Ninja Tune’s (and subsidiaries’) releases in North America.
– Overseeing releases from inception to post-release marketing, including arranging promotional events and live activity, hiring retainers and other third parties for marketing campaigns, and driving and managing those campaigns.
– Relationships required with key individuals at radio, press, digital and live, with ability to carry out some direct promotion on releases.
Job description:
This role will be busy and demanding, and require both creative flair and an ability and enthusiasm for administration. An eye for detail will be essential, as will a strong knowledge of online trends and tools, and social networks. A good knowledge of and enthusiasm for the live music scene will also be important. Though not required, basic online/ digital/ design skills (HTML, photoshop) would be considered a plus.
Appropriate experience in the music industry is essential, and we won’t consider applications from candidates without it.
Detailed duties:
– Working with our London office to facilitate digital / physical singles and album deliveries, setting up releases and ensuring logistical release processes run smoothly and effectively.
– Creating detailed reports of all marketing work on individual campaigns, to ensure that all results are communicated to Ninja Tune staff, distribution, digital sales team, external marketing agencies and artist management.
– Co-ordinating marketing teams; hiring PR, radio etc, driving, monitoring and motivating external agencies, enhancing their work via your own relationships with radio and press, and managing the wider team on releases to ensure effective work
– Creating and maintaining campaign timelines, briefing teams and spreading release information efficiently.
– Suggesting and implementing creative marketing on your campaigns as well as conducting industry research and sales targeting.
– Suggesting and implementing core marketing on your campaigns via retainers (radio, press, online, TV etc etc.)
– Suggesting and implementing advertising on your campaigns, and analyzing advertising and marketing to ensure effectiveness.
– Overseeing the ‘bigger picture’ on campaigns and ensuring all areas of a campaign are working properly and feeding off each other.
– Briefing managers and artists on the campaigns you’re running for them.
– Working with Head of Ninja Tune NA, Label Manager and other staff on sales / marketing strategy, and implementing that strategy with an aim to building presence across all North American media.
– Overseeing live activity on your campaigns, and generating it alongside other staff. Developing regional promotions that connect with our Artists’ live touring.
– Generating/ pitching creative ideas for album and single campaigns in North America, including retail point of sale, online ads and virals, posters, stickers, press angles, live shows, art events, guerilla activity, merchandise etc.
– Co-ordinating domestic manufacture of posters, stickers, merch etc.
– Artist liason and accompanying/ organising artists at promo and events.